Cedric Bellon, watch designer and sustainability advocate, and Alon Ben Joseph, co-founder of ACE Jewelers, team up to create a limited edition watch which wants to be a call to action for the Swiss watch industry. A positive encouragement for all industry participants to work with the same objective and measurable sustainability criteria. A watch which embodies the wish to have a "Swiss Made" label that includes a minimum sustainability score.
This press release comes in the form of an open letter to the industry.
Open letter to the Watch Industry
![Screenshot 2023-01-25 at 12.00.56.png](https://prowly-uploads.s3.eu-west-1.amazonaws.com/uploads/18436/assets/505777/large-adbbf56f9d2fe75fbbbde8b30471d5f3.png)
The Watch
We are very humbled and proud to have had the honour to be able to work with Cedric Bellon in the creation a collab watch that adds some ‘Amsterdam flavour’ to his extremely well balanced and sustainable watch design.
Alon BEN JOSEPH, Co-founder ACE Jewelers
![Screenshot 2023-01-25 at 13.55.18.png](https://prowly-uploads.s3.eu-west-1.amazonaws.com/uploads/18436/assets/505970/large-e1a3d7fd2546316f1a90591a014e4d60.png)
87.59% Sustainability score
![The sustainability score variables](https://prowly-uploads.s3.eu-west-1.amazonaws.com/uploads/18436/assets/506011/large-c636556d9d49e71e183662ef13f84319.png)
The sustainability score variables
![The CB X ACE GMT](https://prowly-uploads.s3.eu-west-1.amazonaws.com/uploads/18436/assets/507883/large-21e21c6db06c54d7c7258bf1a7669e93.jpg)
The CB X ACE GMT
When I first approached the project, I thought that I just had to use recycled materials to succeed. Soon I've realised that a true sustainable project is much more than that. It's about finding what is needed from an existing “circle”, transform it into a new “circle” and, finally, made it ready for its future “circle”. In fact, to process in a cycle.
Cedric Bellon, founder of CB watches
Features
![The CB x ACE features a case and dial made of 100% recycled and certified stainless steel](https://prowly-uploads.s3.eu-west-1.amazonaws.com/uploads/18436/assets/505967/large-a085a8ac717a16f59c27299acd0c22de.jpg)
The CB x ACE features a case and dial made of 100% recycled and certified stainless steel
![c125 Excellence.jpg](https://prowly-uploads.s3.eu-west-1.amazonaws.com/uploads/18436/assets/505953/large-c2e7f31054309e3556343a6e9bfaadf7.jpg)
![The CB X ACE GMT. Limited to 25pcs](https://prowly-uploads.s3.eu-west-1.amazonaws.com/uploads/18436/assets/507884/large-80248268e027a0f50ac5d776b359f8b8.jpg)
The CB X ACE GMT. Limited to 25pcs
“Besides that Cedric Bellon makes stunning and well-balanced designs in a very good quality, what really stands out that he wants to push the complete watch industry to rethink their carbon foot print and open dialogue to move together and create a more sustainable supply chain and therefore wristwatches.”
Alon BEN JOSEPH, Co-founder of Ace Jewelers