Cedric Bellon, watch designer and sustainability advocate, and Alon Ben Joseph, co-founder of ACE Jewelers, team up to create a limited edition watch which wants to be a call to action for the Swiss watch industry. A positive encouragement for all industry participants to work with the same objective and measurable sustainability criteria. A watch which embodies the wish to have a "Swiss Made" label that includes a minimum sustainability score.
This press release comes in the form of an open letter to the industry.
Open letter to the Watch Industry
We are very humbled and proud to have had the honour to be able to work with Cedric Bellon in the creation a collab watch that adds some ‘Amsterdam flavour’ to his extremely well balanced and sustainable watch design.
Alon BEN JOSEPH, Co-founder ACE Jewelers
87.59% Sustainability score
The sustainability score variables
The CB X ACE GMT
When I first approached the project, I thought that I just had to use recycled materials to succeed. Soon I've realised that a true sustainable project is much more than that. It's about finding what is needed from an existing “circle”, transform it into a new “circle” and, finally, made it ready for its future “circle”. In fact, to process in a cycle.
Cedric Bellon, founder of CB watches
The CB x ACE features a case and dial made of 100% recycled and certified stainless steel
The CB X ACE GMT. Limited to 25pcs
“Besides that Cedric Bellon makes stunning and well-balanced designs in a very good quality, what really stands out that he wants to push the complete watch industry to rethink their carbon foot print and open dialogue to move together and create a more sustainable supply chain and therefore wristwatches.”
Alon BEN JOSEPH, Co-founder of Ace Jewelers
Price, edition and sales information
Watch Angel at Watch Angels SA
CEO at Ace Jewelers